Tools

Project Goals:

To conduct a feasibility study for a client exploring the possibility of starting a bodywork business. The client wanted to understand the practical implications, such as financial viability, time commitment, and effort required, before choosing to move forward. My goal was to provide clear, actionable insights to help them make an informed decision with confidence.

My Role in the Project:

My role in the project involved conducting in-depth research to support the client’s decision-making process. This included gathering information on training programs, focusing on duration, cost, and certification requirements. I also provided information about the licensing process, ongoing recertification needs, and associated expenses. We explored options for accessible office locations and I prepared a survey of related costs. Additionally, I performed market research to understand the target patient population, evaluated potential relationships with insurance providers, and assessed pricing models and marketing strategies.

Project Challenges:

• - Key data was spread across multiple sources, many of which were outdated or poorly maintained.
• - Guidance on operational, licensing, and ongoing recertification requirements and oversight was inconsistent and sometimes unclear.
• - Reliable census data on the target client base was lacking, making it challenging to accurately assess demand.
• - It was difficult to evaluate the potential success of different pricing models due to limited available benchmarks.
• - Limited office space options that met both accessibility standards and budget constraints made it challenging to accurately estimate operating costs.
• - Many data sources were not indexed by standard search engines, requiring specialized or non-technical research methods to access relevant information.

Results and Outcomes:

Ultimately, the client concluded that while there was a large and responsive potential patient population, the initial time and financial investment required to launch the business was too high. Additionally, the inability to easily process insurance claims would have made the service financially inaccessible to much of the target population. Given these factors, the client chose not to move forward with the business at this time.